Let curiosity
find a line.
An experience is the distance between
noticing something and wanting to explore it.
Begin with a little uncertainty.
A visitor does not need every answer in the first frame. Give them a clear invitation and a reason to move.
Make the transition matter.
Motion can reveal a relationship, create a pause or turn a point of view. Its timing belongs to the idea it carries.
Leave a direction behind.
The last moment should make the experience feel connected. Not just something seen, but something the visitor can now understand.